Gangnam area is located on the south of the Han River. The Gangnam area is the excellent place to live in Seoul if you want to have firsthand experience of the rapid economic growth of Korea. These places have established themselves as the leading center for Korean economy, culture and fashion. Apgujeong-dong, where Korea’s latest house trends always get started, can be described as the No. 1 residential area. It is the launching pad for famous foreign fashion brands to open their first shop in Korea. Apgujeong-dong also boasts many fashion streets as well as the Galleria department store, which caters to the needs of customers for top brand goods. Moreover, the COEX Mall in Samsung-dong provides the Korea City Air Terminal service, and high-class hotels offer all the comforts for foreign businessmen in this area.