Near to the UN village and Hannam-dong, Itaewon is, small-scale shops selling souvenirs were opened to the American army after the independence of Korea. Since then, shopping centers appeared to residing foreigners and tourists and with Seoul Olympics in 1988. Itaewon rapidly grew as the representative shopping town in Korea. From the middle of 1990s, the influx of tourists from Japan, Hong Kong, China, South-east Asia, Africa and the Middle East rapidly changed its scene from the American army centered street to global citizens’ street. In 1997, it was designated as a SPECIAL TOURIST ZONE. Japanese, Chinese and English are widely spoken at all the shops. Moreover, there are foreign ethnic restaurants serving Turkish, Indian, Pakistani, Swiss, and Thai, and of course, authentic American dishes as well.