Often comparable to Beverly Hills, Seongbuk-Dong has been a prestigious village for generations. Located at the edge of the mountains and behind the Blue House (The presidential residence of the Republic of Korea), the village features spectacular landscape of Mt. Bukhan. Favored by many Korean chairmen, it has also been the hub of the expatriate community. Many embassies have residencies here. More than 40 residencies of ambassadors from Germany, Japan, China, Australia, Canada, Portugal, and etc are situated at Seongbuk-dong. Moreover, CEOs of multinational corporations including AIG, HSBC, Nike, and DHL Korea have chosen it to be one of the most desirable places to live.